michael arrington posted yesterday on mobile
offerings still being shown in our
new game fishville. I want to explain why this
occurred and how we are taking more aggressive steps to ensure this
never happens again.
zynga has not been able to
control the ad content as it is managed by the offer companies that we work with.
with regards to yesterday's incident, the offer provider, doubleding, told us this was the result of their failure to remove an optimization queue which was still showing these ads to 10% of pageviews. i want to be clear that zynga had no control over the pages being shown and never filtered them from michael or anyone's view.
we recognize it
is our responsibility to ensure that offers which generate a bad user
experience are not shown with any of our games.
are removing all CPA offers across zynga games until we can control
inclusion and presentation ourselves. This will be effective by end of
day today. this move is worth it for the
long-term user experience and value to our partners like facebook and
mobile offer issue was particularly painful as we had helped fund doubleding earlier this year in the hopes of cleaning up the space and raising the bar on
user experience. we intend to influence them and others to improve
their ad content and be long-term
focused for the success of the social gaming and social networking
said in my post last monday, my mission is to build
into a sustainable consumer service with enduring value to our users.
we will continue to do whatever it takes to earn our users trust and
respect for the long-term.