We have entered the third business plan of the web.
Web 1.0 was about aggregating online audiences. The currency was eye balls measured in page views. This business was banner ads and ecommerce.
Web 2.0 was the search economy which enabled many more businesses to participate through sem and seo. The currency was clicks and while it was higher margin, most of that went to the search companies, primarily goog.
Web 3.0 is about monetizing this massive web audience through users paying for mostly digital goods and services. The product will be a service or at least ongoing relationship. Distribution could be through Apps or even daily emails. The currency will be DAUs (daily active users). This will be higher margin and fuel an exponentially greater number of companies.
Web 3.0 businesses may range from games and virtual goods (like zynga) to private sales like my wife’s http://www.onekingslane.com/join . It will spawn many new online industries with creative entrepreneurs constantly testing what digital goods and services users will be willing to pay for.
Web 3.0 businesses will be measured in $$/pixel/minute. This is a throw back to hsn and qvc. These home shopping services proliferated because they could better monetize local cable screen time which couldn’t be sold as it wasn’t measurable.
Web 3.0 services will be ttly metric driven. The best will combine intuition and data to rapidly iterate and drive reach, retention and revenue.
Major distribution platforms from social nets like fb and myspace to portals like yhoo and goog should all be massive beneficiaries. Key will be their ability to attract entrepreneurs and enable them to effectively test their services.
If TCI has been able to do this with its channel space all of cable would be far more valuable and relevant today.
Msg to big media — open api your assets. Invite the world to harvest your land.