when will we have consumer companies that talk to their users? (rather than spam and ignore)

is there anyone who appreciates the daily interruption of the apple and msft software update notifiers? for all that msft does to ‘protect’ us from pop ups and insecure software, why is it that we cannot remove their core functions from our windows pcs? there’s probably a smart programmer or hacker who can tell me how to disable these desktop viruses, but i have never figured out a way.

a daily reminder to check for new windows software or install apple’s latest is about as appreciated as telemarketing calls to my cellphone. i wish someone at msft and apple would ever get a clue. why cant those companies be more like google? googlers actually read and respond to this blog and many others, correcting wrong views on their company and bringing real criticisms into their company. it’s a shame that we’ve never seen a senior executive from either of those companies interact with a blog.

i look forward to the day when senior execs at consumer companies try to be more like craig, start calling themselves ‘customer support reps’ and actually responding to users personally instead of on bad canned videos and from a conf hall dias, with their meaningless crafted marketing blather.

it is surprising that the rest of the most consumer net execs are as absent as msft and apple. i guess that means there’s still room for yet another generation that will be even more transparent and consumer facing.

if this era has been defined by ‘dont be evil’…the next may be ‘dont ignore your users’.

5 thoughts on “when will we have consumer companies that talk to their users? (rather than spam and ignore)

  1. forgot to say… the previous command will take effect until the next reboot.
    if you want to remove the service indefinetly, you delete it instead:
    sc delete wuauserv
    ((( no more updates )))

  2. The big reason you don’t see more senior execs interacting on blogs is that once you enter management, your demeanor must change towards the conservative. That can catch you by surprise in even the most forward-looking tech companies.
    You may have had a lot of originality, drive and initiative that got you noticed and promoted. Once you get invited to weekly meetings with higher up’s, you realize that to keep getting the “love” the company offers (raises, promotions, project approvals), you have to do things now even more according to those in charge. And so you become cautious, especially in public.
    Corporations hold one thing above all others: fitting in. The larger a corporation becomes, the more prevalent this becomes. You’ll definitely notice this transformation in startups that have the blessing/curse of becoming mega-billion household name Wall Street entities. (Key people from the founding days typically leave because the culture has changed.)
    Additionally, we now live in an era where we’re all Google’able. More and more companies each day Google the name of their job candidates to see what they say and do online. To not ruin their chances of getting hired by other companies, the last thing any executive who’s learned how to play the game will do is say something *in writing* that future employers may consider objectionable. Staying silent is the way he demonstrates he knows the unwritten management code while still networking.
    If you do find some executives who write a blog, they’re very likely former executives. They tout the big-name list of where they once worked. They cashed out, they no longer have to worry about making an income. They can be as vocal as they want, not worrying if they upset anybody. Some companies may invite them on a consulting basis, always noting that they’re an outsider.

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