my old company supportsoft is launching a new consumer service under the name support.com. in a bit of sweet irony, the company is considering changing its name back to support.com. this would be great as i still wear the t-shirts and carry the coffee mugs.
it appears they are already intelligently marketing other comanies’ services while developing their own at support.com.
i have a lot of thoughts and reactions to this move.
first, i think the name support.com was awesome when i paid a watermellon farmer in iowa $1 million back in 1999. it’s been a wasting asset so i’m happy to see it actually used.
second, i think that supportsoft today represents one of the biggest, best funded startups in the world. the company has $120 million in cash and was orphaned by the vc’s (accel and mobius) years ago when they distributed their stock and jumped off the board. unfortunately, there isnt a board member left with any real stake in the company. (btw, i’m impressed with the new ceo, josh pickus, whom i met with one time.)
so third, i *love* the idea that josh is going for it. the company has amazing technology but tech support software is a mature segment that cannot support big companies. going for the branded consumer relationship is smart and represents a viable way to grow big.
and finally, i people will again know what i’m talking about when i say i founded support.com!