My friend auren hoffman is launching a novel idea to independently host people’s reputations.
Its great to see entrepreneurs like auren experimenting with new models.
In general, I agree that there is a need for a portable reputation system that can enable non-ebay p2p transactions.
However, I question the potential for a system that has no obvious way to achieve the critical mass and network effect necessary for this to work. A voluntary system seems unlikely to be accurate too.
If however auren can get bizdev deals with major sites like amazon and yahoo he’d have a great shot. My own experience has been that its a major uphill battle convincing walled garden sites that benefit in the short term from lockin to act in the long term interest of their users.
I wish auren luck. Success on this front would be highly valuable and no matter what we’ll all learn. Sent wirelessly via BlackBerry from T-Mobile.