the wsj reported tuesday that bob pittman (formerly of aol fame) had taken a controlling share in daily candy and that he now expected to sell the company for $100 million. if this is true (and with EBIT in the low teen millions it could be) this seems like a major wake up call to many of us in the industry.
many of us first learned of daily candy through our girlfriends and wives who all seem to love it. what could be that interesting on a daily basis? i’ll admit i’ve never once bothered to read it though i do remember browsing the site and being impressed with the cute women behind the scenes. (in no way meaning to belittle their brilliant acumen for creating a simple, profitable business where so many of us (like me!) went for far more ambitious and complex concpets that have yet to show a profit.
wake up! for me this was somehow similar to when i first heard in 1994 that cnet was raising money at the then preposterous valuation of $100 million. (funny how that number wakes me up even 12 years later.) isnt this the proof of the local internet riches we’ve all been groping for? only it came in a simple package (bad pun).
what can we learn from this candy? i’m still scratching my head. it spread virally through word of mouth. it seems like it was a very good, well thought service. it lacked the community and user involvement we’ve all grown to see as necessary. it was push and email based which seems to remain a better medium than pull and web. it went after young women which honestly never occurred to me. i would have assumed that new net services were dominated by geeky men.
would love to hear from anyone who actually uses daily candy.