robert cringley has a great post on how google will take over the whole internet in a similar fashion to walmart. interesting how these two companies are increasingly both topics and being compared.
Sam Walton Taught Google More About How to Dominate the Internet Than Microsoft Ever Did
Google has the reach and the resources to make this work. There are only so many fiber networks and they’ll be BUYING service from those outfits — many of which are in or near bankruptcy. Say the containers cost $500,000 each in volume and $500,000 per year to run. That’s $300 million to essentially co-opt the Internet. And you know whose strategy this is? Wal-Mart’s. And unless Google comes up with an ecosystem to allow their survival, that means all the other web services companies will be marginalized. There will be startups and little guys, but no medium-sized companies. ISPs, which we’ve thought of as a threatened species, won’t be touched, but then their profit margins are so low they aren’t worth touching. After all, Wal-Mart doesn’t try to own the roads its goods are carried over. And the final result is that Web 2.0 IS Google.
Microsoft can’t compete. Yahoo probably can’t compete. Sun and IBM are like remora, along for the ride. And what does it all cost, maybe $1 billion? That’s less than Microsoft spends on legal settlements each year.